Hash Ladha to spearhead Aurora Multi-channel growth. 18th May 2010

The Aurora Group has hired Hash Ladha, previously Marketing & Operations Director at ASOS as Group Multi-channel Director for the Karen Millen, Coast, Oasis & Warehouse chains.

Hash who held senior marketing roles within the Arcadia Group was also part of the New Look Management Buyout in 2004 where he was Marketing Director. Having a strong ability to build an understanding of a retailer's customer base and develop successful contact and CRM strategies will mean that Hash will be a very strong asset.